Course curriculum

  • 1

    Introduction

    • No bullshit policy from No Bullshit Podcast team

    • Overview of fundraising process

    • Terminology used in the course

    • A few words about the team.

    • Our sharing policy

    • Checklist before start
  • 2

    Evaluating your company

    • Overview

    • How much do you need to raise

    • How much of your company are you willing to give away?

    • How to use industry benchmarks

    • Deriving the valuation
  • 3

    Choosing the right investor

    • Overview

    • Types of investors

    • Investor chart - setting the right expectations for each type of investor

    • Investor's value add and how to choose the right type.

    • Case study used in this course

    • What industry do you belong to?

    • What is your mission statement?

    • What is your investor's mission statement?

    • The wiggle room

    • Chapter summary
  • 4

    Building your investors list

    • What is an investor list and why do I even need one?

    • What information to put on the list

    • Flow overview

    • How to use Crunchbase

    • How to extract emails from websites

    • Pay to play

  • 5

    Referrals

    • When do you need referrals?

    • Sharing your investor list

    • Headhunting

    • They said "yes"!
  • 6

    Drafting emails

    • Overview

    • Cold outreach

    • Structuring your email

    • Templates and examples
  • 7

    Creating the momentum and utilizing technological solutions to do so

    • What does momentum mean in fundraising and why is it important?

    • Constraints of mass emailing - laws and regulations

    • Setting up your automated email campaign; First wave of emails - reaching out to main POCs

    • Second wave of emails - reaching out to secondary and tertiary POCs

    • Checklist to avoid fatal mistakes in your automation
  • 8

    Capitalizing on momentum

    • How to respond to emails

    • Triggering FOMO

    • Scheduling and starting calls
  • 9

    Conclusion

    • Need more help?

    • Next steps